Course

Visual Thinking

Semester

Summer 2021

Deliverable

Brand Visual System

Instructor

Jeremy Stout

Scuba Diving School

Obective

SSI (Scuba Schools International) is one

of the world’s largest store-based scuba diving training agencies. Despite their efforts to promote this activity, many people avoid scuba diving for safety reasons. However, scuba diving is easy to learn and safer than almost any other sport. Thus, the goal of this project is to emphasize the safety of scuba diving and attract more beginners to this recreational activity.

Approach

Because many people think that scuba diving is dangerous, the concept I chose to embody are accessible (easy to learn) and active. Rather than using dull blue and dark green tones, I employed

a yellow and orange color palette to create lively images of a fun

and safe activity.