Brand Visual System
Scuba Diving School
SSI (Scuba Schools International) is one
of the world’s largest store-based scuba diving training agencies. Despite their efforts to promote this activity, many people avoid scuba diving for safety reasons. However, scuba diving is easy to learn and safer than almost any other sport. Thus, the goal of this project is to emphasize the safety of scuba diving and attract more beginners to this recreational activity.
Because many people think that scuba diving is dangerous, the concept I chose to embody are accessible (easy to learn) and active. Rather than using dull blue and dark green tones, I employed
a yellow and orange color palette to create lively images of a fun
and safe activity.