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Course

Digital Design Studio 1 

Semester

Fall 2021

Deliverable

UX/UI

Instructor

Lloyd Mitchell

Obective

Fraser Tea is an herbal tea company based in Livonia, MI, which serves its tea in cafes across the country. Due to COVID-19, more people prefer to order online, rather than purchasing products in-store or visiting a physical location to order tea. Therefore, Fraser Tea also sells fresh herbal teas to customers online.

The goal of this project is to re-design

the Fraser Tea website for desktop

and mobile platforms.

Approach

The concepts I have chosen to market these herbal teas are clarity and conciseness. Compared to consumers

of other beverages, the average tea customer is older, so I chose to make

the UX/UI easy to understand and as

clear as possible. Also, the stable and warm imagery was created by using

soft pastel greens and light blues,

rather than dull colors.

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Fraser Tea

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