Digital Design Studio 1
Fraser Tea is an herbal tea company based in Livonia, MI, which serves its tea in cafes across the country. Due to COVID-19, more people prefer to order online, rather than purchasing products in-store or visiting a physical location to order tea. Therefore, Fraser Tea also sells fresh herbal teas to customers online.
The goal of this project is to re-design
the Fraser Tea website for desktop
and mobile platforms.
The concepts I have chosen to market these herbal teas are clarity and conciseness. Compared to consumers
of other beverages, the average tea customer is older, so I chose to make
the UX/UI easy to understand and as
clear as possible. Also, the stable and warm imagery was created by using
soft pastel greens and light blues,
rather than dull colors.